A great piece of content is no good if nobody finds it. Search
engines like Google are spending millions of dollars to ensure they improve search
experience for its users. Now obviously keyword research is an essential part
of ensuring your users can find you or else how would you expect to make sales
online?
Good keyword research ensures users online can find what
they are looking for. What are users looking for? Users are looking for answers
or solutions to a problem. For e.g. I want to buy an English movie dvd. Another
example could be how to install antivirus on Windows?
Technically speaking we do not want to spam an article or
any other piece of content with keywords. Neither do we want to write something
for the sake of using particular keywords.
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| source: www.linkdex.com |
So..Why do we need
Keyword Research?
Good question! Because we need to provide answer or a
solution to the problem the user is currently faced with. Additionally you want
to ensure you provide content that is relevant to the user.
Which is the Best
tool out there for Keyword Research?
Before I answer this let’s see what kind of information
would one need to choose the best keywords for business.
1. Demand – That’s right! First and foremost you
need to find out what are people searching and what is the volume of those
searches. That is the fundamental rule of business right?
2.
Supply – Where there is demand there ought to be
supply. You need to find out how many businesses are competing for a particular
keyword if you want to succeed that’s how you strategize.
3.
Market share available – Wouldn't it be great to
know the market share for a product and service that is available before
venturing out blindly?
There are handful tools that are doing all the 3 above
accurately day in and day out. Wordtracker! Yes that’s the tool I’m hinting at.
Now I’m not getting paid to promote Wordtracker neither I’m I working for them.
I have been using this tool for the past 3 years now. Yes it is expensive, but
if you want REAL scientific data out there you must try it out. Here is the
link http://www.wordtracker.com/
Use the trial version and tell me how it goes.
If content is King,
........ is Queen!
Stay tuned to find out who is the Queen.
