What Makes Content Go VIRAL?

It is the ultimate dream of every marketer on this planet to make a piece of content go viral.
Creating viral content is all the more important for companies as it can prove to be highly valuable. Any content that builds awareness of your brand and what you have to offer is a great way to start your business and improve the sales of a product/service. When I think of viral content a few of these names come to my mind i.e. Dove, Psy, Old Spice are few examples of successful content going viral on the internet only by its Digital Campaigns.

 Now let’s drill down to the key areas you should focus to make a content go viral

1.      Type of content – While creating any piece of content you need to answer the following questions.

·         Are you creating practically useful content?

·         Is the content useful to others?

·         Can you surprise others with your content?

·         How interesting is it for your niche?

2.      After creating the content – Once you have created the content that will be promoted online you MUST answer the following questions

·         Are there any emotional drivers in the content that you created?

·         How engaging or disengagaing is the content to the masses?

3.      Where are you going to share the content – Target social media channels period!. It is here where all your influencers.

·         Target facebook, twitter and google+ for all types of content whether it is textual or visual or audio.

·         If your content is purely visual target video promotional sites like youtube and vimeo or daily motion.

·         If its images or infographics, hit the pinterest button especially if your content is exclusively for women. Pinterest has more females users than male users. 

4.      How are you sharing the content – Think about personalizing your content or adding your own little touch while creating content firstly.

 NOW that you have all the basic steps in place to create a viral content sketch out a blue print of what your content looks like and A/B test for the best results.Creating content that goes viral no doubt has the potential to reach massive audiences but in practice is difficult, no wonder everybody can’t create viral videos or viral content.

Please feel free to share your experiences with creating viral content in the comments box below!